Jmeel

hello@jmeel.co.uk - 07737 684 485 - Blog

A selection of graphic design and branding from the portfolio of Liverpool based designer Jmeel Allen. Please get in touch if you would like to discuss working with me.

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  • A White Room

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    Flexilble identity system for contemporary interior retailer. The combination of wordmark and icons creates an ever evolving identity based on new products.

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    Created at Black and Ginger

  • Chameleon

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    Posters, flyer's, menu's, invitations and various other promotional material for Liverpool based cocktail bar. Strong influence was taken from the work of Bridgette Riley and imagery from the op-art era.

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    Created at Black and Ginger

  • Milk Dental

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    Branding, advertising and re-positioning of Wavertree based dental studio. A vibrant colour palette, conversational copy and friendly wordmark were developed in polar opposite to stereotypical dental brands.

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    Created at Black and Ginger

  • Odeille

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    Identity for Liverpool based make up artist Odeille. An intricate marque was developed based on a simplified eye drawing. Photography by Dan Kenyon

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    Created at Black and Ginger

  • Regional Print Centre

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    Leaflets, brochures, bookmarks and flyers created for Wrexham's Regional Print Centre. An earthy colour palette, uncoated stock and original artist prints were used to create a unified tone for all material.

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    Created at View Creative

  • Oliver Goldsmith

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    Launch invitation for iconic eyeware designer Oliver Goldsmith using silver foil block on 540gsm black card.

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    Created at Black and Ginger

  • Birmingham Central Library

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    Identity proposal for Birmingham Central Library (aka Library of Birmingham). The BCL lettering was formed from the metal circular cladding applied to the new building. The logo was designed to animate and become other elements of the brand.

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    Created at Black and Ginger

  • Slazenger Heritage

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    Website for the heritage line of iconic sportswear brand Slazenger

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    Created at Black and Ginger

  • Heart of Mersey

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    Annual report for liverpool based cardiovascular charity. Using the simple idea of oxygenated and unoxygenated blood, the annual report was set entirely in a red and blue spot colour with bold illustration's used throughout.

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    Created at Black and Ginger

  • Black and Ginger

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    Re-brand of Liverpool based design agency. The original ampersand icon was updated with a custom crafted serif icon.

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    Created at Black and Ginger

  • Myo Interiors

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    Brochure and web design for high-end interior designer. The front cover of brochure features Bisazza tile motif in clear spot varnish set on white stock.

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    Created at Black and Ginger